SHOPIFY DEVELOPMENT · STORE SETUP · CRO AUDITS

We build Shopify stores that convert — and fix the ones that don't. 250+ stores, 50,000 hours logged,
At $150 AUD $20 AUD an hour — because you're not paying for a Manhattan office.

We're an Upwork Top Rated Plus agency. We've launched Shopify stores from scratch, migrated brands off WooCommerce and Magento, and run conversion audits for 250+ US and EU stores. Same senior developers, same timezone overlap, same rigor — without a US agency's overhead priced into your invoice.

Store builds, theme customization, migrations, and CRO — one in-house team
In-house Shopify developers with 7–15 years each — never subcontracted
Hire through Upwork escrow if you want the buyer protection
No minimum hours, no retainer, no lock-in contract
Free Figma mockup before you commit a rupee — yours to keep

Upwork Top Rated PlusShopify Partner100% Job Success4.8★ / 134 reviewsNDA signed first

Verified client feedback

See a sample Figma mockup

Free CRO audit + Figma redesign

A recorded walkthrough of what's costing you sales — plus a Figma mockup showing exactly how we'd fix your homepage. Back within one business day.

You'll hear from the developer, not a sales rep.
Privacy policy · We never sell or share your data.

$700K+ AUDEarned on Upwork

50,000+Hours delivered

250+Shopify projects

100%Job success score

2016Building stores since

Real client · Real numbers

This redesign grew total sales by 89%.

Same store, still live today. Watch the before turn into the after — then drag it yourself.

BeforeAfter

+89%Total sales

Carbonetics

Full storefront redesign rebuilt around a clearer product story and streamlined checkout — shoppers started trusting the store enough to buy.

carbonetics.net ↗

Want to see your store's own before/after like this?

Get my free CRO audit + Figma mockup

More before & after

I Wanna Gummies before redesign — view 2

+103%Total sales

I Wanna Gummies

+108%Total sales

Sonya Moda

Selected work

Stores we rebuilt, and what changed

Every number below came out of the client's own analytics. We'll screen-share the before-and-after dashboards on the call.

Automotive · Aftermarket Parts · E-commerce

Carbonetics — full storefront redesign rebuilt around trust and a clearer product story

Full storefront redesign rebuilt around a clearer product story and streamlined checkout — shoppers started trusting the store enough to buy.

+89%Total sales

Food & Beverage · Supplements · D2C

I Wanna Gummies — storefront redesign focused on clearer product storytelling

Redesigned the storefront and product pages around clearer flavour and ingredient storytelling, with a smoother path from browse to checkout.

+103%Total sales

I Wanna Gummies storefront — image 1 of 4

Fashion · Apparel · D2C

Sonya Moda — full storefront redesign for a fashion D2C brand

Rebuilt the storefront design and product experience to feel more premium, with a streamlined checkout that cut friction for shoppers.

+108%Total sales

Free, no strings

Free homepage mockup in Figma

Send us your store — or just tell us what you're selling. We'll design your homepage for conversion in Figma and walk you through it on video. Yours to keep either way. Back within one business day.

Get my free Figma mockup

Scope

What clients actually hire us for

Shopify & Shopify Plus builds

Custom themes from your Figma, or a heavily modified premium theme. Built to convert first and photograph well second.

Conversion rate optimisation

Audit of PDP, cart and checkout ranked by revenue impact — then we implement the fixes. Not a PDF you file and forget.

Speed & Core Web Vitals

App bloat removal, script deferral, LCP and INP work. Slow stores lose sales twice: at checkout and in your ad costs.

Migration to Shopify

WooCommerce, Magento, BigCommerce or custom. Products, customers, order history and 301 redirects handled without losing rankings.

Custom apps, checkout & Liquid

Checkout extensibility, bundles, subscriptions, B2B pricing tiers, private apps and third-party API integrations.

Headless & Hydrogen

Hydrogen and Oxygen storefronts when the speed gain justifies the complexity — and we'll say so plainly when it doesn't.

The only comparison that matters

One senior Shopify developer. Two invoices.

Same person-hours, same seniority, same deliverables. The difference is who's paying for a Manhattan office and a sales team.

Australian / UK agency

Blended hourly rate$150 AUD

Hours per month (1 FTE)160

Monthly cost$24,000 AUD

Minimum retainerUsually 3–6 months

$288,000 AUDPer year, one developer

The FabCode

Blended hourly rate$20 AUD

Hours per month (1 FTE)160

Monthly cost$3,200 AUD

Minimum retainerNone

$38,400 AUDPer year, one developer

You keep $249,600 AUD a year.That's the entire budget for the paid media, the photography and the inventory you actually needed.

Australian/UK agency rates are market estimates for comparison. Our $20/hr AUD is the published rate on our Upwork profile — the same rate our current Australian clients pay.

The people on your project

You'll know exactly who is writing your code.

No account manager relaying messages, no anonymous team behind a ticket queue. You get the developer's name, their Upwork profile, and their calendar.

Top 1% on Upwork

Deepak Verma

Shopify Expert · 15+ years

View Upwork profile

Top Rated Plus

Ravin Kashyap

Shopify Plus · WordPress · MERN · 7+ years

View Upwork profile

Suman Kashyap

Node · React · Design lead · 10+ years

View Freelancer profile

Top Rated Plus

Redhika Sharma

Full stack · PHP · Shopify · 7+ years

View Upwork profile

Meet The FabCode

A quick look at who you'd be working with.

Same team you saw above, on camera — how we work, what a project with us actually looks like.

Verified reviews

134 reviews. 4.8 stars. 243 contracts closed.

★★★★★

Where other developers proposed something complicated, Deepak found a simpler method and explained it until I understood it. He even flagged how to protect myself in the contract. Next project, I call him first.

Daryl S.Upwork client, USA

★★★★★

They put real effort into understanding what I wanted, asked when they needed more information, and delivered exactly that. I'm already on a second project with them.

Fern K.Upwork client

★★★★★

Responsive, dependable and accommodating with every ask. Extremely professional and patient with my many changes. Very pleased with the finished product.

Jamie K.Upwork client, USA

Risk sits with us

Four ways you can walk away.

The audit is free. You keep the findings whether or not you hire us.
Stop any week. No notice period, no retainer, you pay only for hours already logged.
Hire through Upwork. Their escrow and dispute process, at the identical rate.
Your code, your accounts. NDA signed first, full handover, no access held hostage.

Before you ask

The honest answers

Is $20/hour AUD really the final number?

Yes. It's the published rate on our Upwork profile and it's what our Australian clients pay today. No onboarding fee, no project-management surcharge, no minimum hours. If you'd rather have a fixed price, we build it from the same $20 AUD rate.

I've been burned by cheap offshore developers before.

How much overlap will I get with my working day?

Who owns the code and the accounts?

Can you actually prove the CRO numbers?

What if I only need a few hours of work?

Start here

Find out what your store is leaking.

Send us the URL. You'll get a recorded walkthrough naming the specific things costing you sales — ranked by what they're worth.

Back within one business day
Free, and yours to keep
No follow-up sequence if you're not interested

See a sample Figma mockup

Free CRO audit + Figma redesign

A recorded walkthrough of what's costing you sales — plus a Figma mockup showing exactly how we'd fix your homepage. Back within one business day.

You'll hear from the developer, not a sales rep.
Privacy policy · We never sell or share your data.